ABOUT

Meet Dr. Steven Crane: A Marine’s Mission to Rise, and Raise Others.

From Homeless Veteran to Financially Independent in 5 Years. Now Helping Others Do the Same.

“I didn't just survive the system that failed me. I beat it. And now I'm teaching The Forgotten Class how to do the same.”

Steven's Story

Portrait of Dr. Steven Crane

Hi, I'm Steven , Founder of Financial Legacy Builders, USMC Veteran, and Financial Planner for the Forgotten Class.

I didn't grow up around money. I didn't grow up with access, connections, or a silver spoon. In fact, I've been the person on the outside looking in… financially struggling, overlooked, and underestimated. At one point, I was the stereotypical "homeless veteran." And while that part of my story doesn't define me, it deeply informs why I do what I do today.

I started Financial Legacy Builders with one mission in mind: to make high-quality, transparent, and judgment-free financial planning accessible to the people who need it most , veterans, working-class families, and those who've been excluded from traditional financial advice because of their income, background, or life circumstances.

I've spent years earning the credentials and experience needed to serve you at the highest level , not to look impressive, but to ensure every piece of advice I give is technically sound and ethically delivered.

Today, I've delivered over $4.2 billion in veterans benefits around the world through one of my companies 360 Veterans, volunteered 2,500+ hours mentoring fellow warriors, and have been featured on countless new stations and media outlets.

But the real victory? Breaking the cycle for others.

What matters most to me is that you feel seen, respected, and equipped to create a legacy you're proud of , whether you're earning $20K or $200K a year. Financial advice shouldn't be a luxury product for the wealthy. Everyone deserves a plan and a partner who listens without judgment and provides a clear path forward.

At Financial Legacy Builders, we don't talk over your head, sell products, or require six-figure minimums. We charge a flat 1 % of your household income because I believe that's fair, transparent, and aligned with your success.

So, if you're tired of feeling invisible, overwhelmed, or stuck… you're not alone. And you're not behind. Let's build something powerful together.

Handwritten signature of Dr. Steven Crane

Why Credentials Matter (And Why They're Not Enough)

Education I've built a deep, cross-disciplinary toolkit so the advice you get is both practical and teachable: Doctorate in Education Doctorate in Coaching MS , Financial Planning & Law MS , Project Management MBA , Business Administration 150+ Certifications / Licenses

Designations I carry the profession's most respected marks for comprehensive, real-world planning: ChFC® CLU® AFC® NSSA® FRC® CFEd® CF2® CMFA® CBDA® RFC®

Impact This isn’t just paper. To date we’ve delivered $ in veteran benefits through 360 Veteran and volunteered + hours mentoring fellow warriors, plus multiple successful ventures and a consistent record of transformation.

The Truth Credentials are table stakes. What matters is that I've been exactly where you are. No amount of letters can replace the experience of wondering if I'd make rent or feeling abandoned by the system. That's why people trust me, I'm not just an advisor; I'm a battle buddy.

ABOUT · NETWORK

Memberships & Affiliations

Professional organizations we are members of or collaborate with.

Trademarks and logos shown belong to their respective owners. Membership or participation does not imply endorsement or sponsorship.

ABOUT · DIRECTION

Our Vision & My Mission

Clear purpose. Concrete principles. A path that's built for real people, not the 1%.

Our Vision: Redefining Financial Freedom

We see a world where high-quality financial guidance is no longer a luxury. A world where marginalized, overlooked, and working-class communities, especially our veterans, are empowered to break cycles of debt, build real wealth, and create legacies that last for generations.

We envision financial planning that serves everyone, not just the wealthy elite. Where your background, your income level, or your past financial mistakes don't disqualify you from expert guidance. Where financial freedom isn't about your current net worth, it's about your commitment to change.

This vision drives everything we do: from our transparent pricing to our judgment-free approach, from our educational focus to our unwavering belief that every person deserves the dignity of professional financial planning.

My Mission: Restoring Dignity to Financial Planning

I deliver accessible, high-quality financial planning to people who have been historically underserved, overlooked, or priced out of traditional advisory services. This isn't just what I do, it's who I am, and it shows up in every interaction, every plan, every relationship we build.

My mission comes to life through these core principles that guide our work together:

  • Radical Transparency: Flat 1% of household income pricing, no hidden fees, no product sales, no commission kickbacks. You always know exactly what you're paying and why.
  • Education First: We don't just tell you what to do; we teach you the why behind every recommendation. Financial literacy is your superpower.
  • Family-Centered Planning: Your plan is built around your life, your values, and your goals, not some generic model portfolio from Wall Street.
  • Quarterly Accountability: Regular check-ins to celebrate wins, adjust strategies, and ensure you stay on track toward your legacy.

This mission isn't about building another financial planning practice, it's about rebuilding trust. Trust that was broken when the industry chose profit over people. Trust that you deserve to be heard, respected, and served at the highest level, regardless of your starting point.

See How We Work Together

No jargon. No pressure. Just a plan that finally fits your life.

Who I Serve (and Who I Don't)

You're a Perfect Fit If…

  • Veterans & Military Families - active duty, veterans, spouses; all branches & income levels
  • Those between the ages of 18 – 55 years old
  • Working Class Individuals – educators, first responders, healthcare, construction, transportation, etc.
  • Those who are tired of being ignored by traditional advisors
  • Folks ready to break generational financial cycles
  • Anyone who values transparency over complexity

I’m Not Right For…

  • Anyone 55+ years of age
  • Those currently in retirement
  • Clients who want one-off hourly advice
  • Those looking for “get rich quick” schemes
  • Clients seeking someone to validate poor financial decisions
  • Anyone not ready to commit to real change
  • Folks who think free podcasts can replace tailored planning

How We Work Together

Quarterly Financial Wellness Check-ups

Like regular doctor visits , keep your finances healthy.

Educational Partnership

We teach you, not just tell you. Financial literacy is power.

Family-Centered Planning

Your family's success is our success.

Comprehensive Financial Planning

We examine every aspect , cash flow, tax, insurance, and more.

Custom 4-Tier Foundation Plan

Built specifically for your unique situation and adjusted quarterly.

Life Event Support

We're here when life changes , marriage, deployment, kids, career.

ABOUT · MY WHY

My Why: The Fire That Drives Everything

I refuse to let others experience what I went through. No veteran should choose between dignity and financial help. No working family should be made to feel “too poor” for professional guidance.

The Deeper Truth

I do this because the system is broken, and someone has to fix it. Traditional financial services were built by the wealthy, for the wealthy. They exclude the very people who need help most: our veterans, our teachers, our first responders, our working families.

What Winning Looks Like

  • Every first emergency fund we help build.
  • Every family that breaks a generational cycle of debt.
  • Every proof that financial planning is a right, not a privilege.

My Promise to You

  • I will never forget where I came from.
  • I will never take for granted the opportunity to serve again.
  • I will never stop fighting for your financial dignity.
Book Your No-Cost Financial Consultation

No sales pitch. No pressure. Just honest answers.

Ready to Work With Someone Who Actually Understands?

You deserve financial guidance from someone who's walked your path , someone who knows what it's like to worry about making rent and understands the unique challenges veterans face.

Book Your No-Cost Financial Consultation